Five-act structure changed the way I approached SEO content writing
Robbie Handy reflects on our Story for Communications training and how it helped him see ‘pretty patterns everywhere’.
Business Writing
One story ingredient can improve your pitches
Here’s a few simple ways to bring creativity and storytelling into your business pitches to boost impact.
Why three-act business stories don’t work anymore
Richard Benson explains how writing business stories in five acts can create more impact than three.
Is narrative relevant to image-based communications?
Does storytelling still have a role in digital media when an estimated 80% of brand communications is image-based?
What story structure and project management have in common (no, really)
Nick Parker looks at why mastering story structure is as important a business skill as project management.
Businesses – so you think you understand story?
Nick Parker has made a career telling stories, but it’s taken until now to work out how they really work. He recounts the story of his relationship with story.
How stories give your business comms more impact
In this podcast, John Yorke gives tips on how to use story techniques to write business case studies that resonate with audiences.
Four ways storytelling helps you and your business
Kris Evans explains how mastering the art of the story will not only improve your company’s business-to-business interactions, but also help you to retain cohesion.
Business storytelling: how stories help you connect with your customers
US-based marketing and storytelling expert Park Howell on the use of stories in B2B marketing.