10 questions every writer should ask their story
You’ve written your story, now how can you test whether it’s as good as it can be? John Yorke recommends asking 10 questions.
Five-Act Structure
How five-act structure make ads more effective
Can an ad made for just £50 deliver more effectively than a John Lewis advert featuring Elton John and costing £7m? We break two ads into five acts to find out.
How to master five-act structure
John Yorke works with a screenwriter as she learns to master the core elements of five-act structure: inciting incidents, moments of hope and despair, and the point of no return.
Three steps to the perfect inciting incident
Could your inciting incident be the reason your script is rejected? Kieran Grimes explains the top three ways to ensure your inciting incident is effective and engaging.
Five tips to improve the structure of your script
What are the rookie structural issues new screenwriters struggle with? Kieran Grimes explains the top points to master to make your script better.
Writing tips from John Yorke
John Yorke explores the critical areas of writing theme, characters and intertwining storylines.
Screenwriting tip: step back from the detail, let the bigger picture emerge
Chelsea Morgan Hoffman looks at the process of developing a screenplay and the power of 5 Act Structure.
What factual TV can learn from drama
What do the great storytellers of film and TV drama have to teach those who work in factual entertainment and documentaries?
How stories make organisations more effective
John Yorke explains how great stories can keep people engaged with your organisation. Once you understand how stories affect the human brain, you can transform the way you do business.