Seminars, masterclasses, mentoring and consultancy for business, creative and education organisations – learn how story can help you do things better

The relevance of story resonates well beyond the creative industries. Stories are as relevant to delivering council services, explaining fusion reactors and organising complex data as they are to the Hollywood screen.

John and team work with individuals and groups from all disciplines to uncover and master the power of story to create emotional attachment, build communities, and keep audiences coming back for more – we’ve worked with engineers, market researchers, media strategists, speech-writers, accountants and data visualisers as well as corporate communications teams and brand directors.

Get in touch to see if we can help you use narrative to communicate and do business better.

John yorke, online courses into the woods, phil peel


Get in touch

To find out more about seminars, masterclasses, training or mentoring, contact:
Christina Bunce/Susannah Marriott at

To book John for an author event, contact:
Gordon Wise at Curtis Brown Associates at or 020 7393 4432

Premium Online Learning

We work with experienced online course developers Professional Writing Academy to offer premium online learning. The combination of story experts, subject specialists and learning designers ensures we produce pedagogically sound and stimulating professional development experiences that allow you to build knowledge and apply it to your field of practice.

  • Online courses – work through weekly sessions to build and apply knowledge
  • Blended learning – follow up a conference session with an online assignment to consolidate learning
  • One-day events – join an intensive one-day masterclass held online

We can tailor our content and formats to meet your needs. Get in touch to find out how. Find out more about our dedicated online classroom HERE

Conferences and Masterclasses

John and team are experienced and engaging conference and masterclass speakers. Get in touch so we can learn about your audience and what you’d like to learn – for professional development, for a specific project, or just for fun.

A blended-learning option offers conference attendees the opportunity to complete an assignment online and receive story tutor feedback to consolidate learning.

Consultancy and Mentoring

We can help individuals or teams understand story, apply it to a specific project, and standardise an approach to working. Get in touch – we’re full of ideas for ways we can meet your needs:





Harness the power of narrative

Clarify thinking and strategy – Communicate with impact – Solve problems – Organise a mass of information – Create a shared experience -– Build a community – Transform users into fans – Produce compelling drama, factual programmes, scripts and  games

john yorke bnw st martins.

John teaching on the MA Dramatic Writing, Central Saint Martins, London.

Recent and upcoming engagements include

Flanders Image Story Conference, Antwerp, March 2018  • University of Manchester (Comms team), Manchester, UK • Guardian Masterclass (John Yorke and Tim Lott), London, UK • University of Manchester (Comms team), Manchester, UK • Market Research Society, London, UK • Plymouth Manufacturers Group, Plymouth, UK • Creative Europe Media, Hamburg, Germany • European Speechwriter Network, Oxford, UK • Tedx, Nicosia, Cyprus • BBC Writers Room, London, UK • European Radio Conference, Baden Baden, Germany • TV Drama Festival, Stockholm, Sweden • Media Xchange, Guttenburg, Sweden • Racconti Programme, Rome, Italy • Racconti Programme, Munich, Germany • Racconti Programme, South TyrolConsultancy Fremantle, Sydney, Australia • Consultancy Fremantle, Melbourne, Australia • BBC Writers Festival, Leeds, UK •  London Screenwriters Festival, London, UK •  Staff Training BBC, Cardiff, UK • Staff Training BBC, Elstree, UK • Staff Training BBC, Birmingham, UK • Lecturing, Newcastle University, Newcastle upon Tyne, UK • Lecturing, De Montfort University, Leicester, UK • Lecturing, City University, London, UK • Lecturing, Drama Centre, University of the Arts London, UK • Lecturing, Dublin, Ireland • Lecturing, Galway, Ireland • Lecturing, Belfast, UK


Recent media events


SWF video jy

Watch or listen to a 45-minute seminar recorded at The Breakfast Club in July 2016, part of London Screenwriters’ Festival Video Seminar Series.



john yorke, Ph.creative, Bryan Adams, storytelling, gettinggoosebumps podcasts

In this podcast, John talks to Ph.Creative CEO Bryan Adams about how and why leading brands should shape up their story. And how story influenced the Brexit debate.


A podcast of John’s talk to the European Speechwriter Network conference, April 2016, which ranges from election speeches to psychology to Jaws.




In this podcast, John Yorke talks to Park Howell from Business of Story about their shared passion for storytelling, and how it can be applied in the marketing world.



John ran a session for the Channel 4 Cutting Edge Directors’ scheme: highly competitive, run by eight industry leaders. John delivered a bespoke session about storytelling for our documentary directors. It was fascinating, and he used an extraordinarily broad range of cultural references in a brilliantly accessible way. He couldn’t have been more helpful planning the session and the talk he gave was really inspiring. We would jump at the chance of working with him again.

Amy Flanagan

Deputy Head of Documentaries, Channel 4

I knew when I saw your slides the night before that we were in for a treat and you didn’t disappoint. It was a fascinating insight into the way in which storytelling applies to the business world.

Steve Gerry

Secretary, Plymouth Manufacturers' Group

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