
What story structure and project management have in common (no, really)
Nick Parker looks at why mastering the nuts and bolts of story structure is as important a business skill as project management (no, really).
Nick Parker looks at why mastering the nuts and bolts of story structure is as important a business skill as project management (no, really).
Why should businesses understand how stories work? ‘Into the Woods’ author and Story for Business course director John Yorke explains how great stories keep people engaged with your organisation. And why once you understand how stories affect the human brain, you can transform the way you do business.