What story structure and project management have in common (no, really)
Nick Parker looks at why mastering the nuts and bolts of story structure is as important a business skill as project management (no, really).
Why learning how to tell a dramatic story will get your business noticed
Business writing has a bad reputation. From the bafflingly complex to the stiflingly mundane, communications leaves us cold, bored or just plain lost. By understanding the storytelling principles of drama we can start thinking differently about business communications...
How stories make organisations more effective
Why should businesses understand how stories work? ‘Into the Woods’ author and Story for Business course director John Yorke explains how great stories keep people engaged with your organisation. And why once you understand how stories affect the human brain, you can transform the way you do business.