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What story structure and project management have in common (no, really)

What story structure and project management have in common (no, really)

by John Yorke Story Team | Feb 15, 2017 | Business writing, Into the Woods, John Yorke

Nick Parker looks at why mastering the nuts and bolts of story structure is as important a business skill as project management (no, really).

Why learning how to tell a dramatic story will get your business noticed

Why learning how to tell a dramatic story will get your business noticed

by John Yorke Story Team | Mar 20, 2016 | Business writing, Into the Woods, John Yorke

Business writing has a bad reputation. From the bafflingly complex to the stiflingly mundane, communications leaves us cold, bored or just plain lost. By understanding the storytelling principles of drama we can start thinking differently about business communications...
How stories make organisations more effective

How stories make organisations more effective

by John Yorke Story Team | Mar 18, 2016 | factual TV, Into the Woods, John Yorke

Why should businesses understand how stories work? ‘Into the Woods’ author and Story for Business course director John Yorke explains how great stories keep people engaged with your organisation. And why once you understand how stories affect the human brain, you can transform the way you do business.

@jyintothewoods

  • Our Story for Video Games course director @CaroMarchal on a mission to get more women in gaming. Her online course… https://t.co/fpzYHCQ6vw
    about 3 hours ago
  • Why should #businesses tell stories? John Yorke explains how great #stories keep people engaged with your organisat… https://t.co/JQHUo5zhSo
    about 24 hours ago
  • John Yorke on story structure and common mistakes made by new writers, with BBC Writers' Room - you can learn onlin… https://t.co/ZyFGaBdPHC
    about 1 day ago
  • Where can you learn about writing #videogames? As part of an expensive university course, or on a focused 6-week on… https://t.co/Ry8Yt6KBrh
    about 2 days ago

John Yorke Story Blog

  • An interview with BBC Executive Comedy Producer Simon Nicholls
  • Protected: Is narrative relevant to image-based communications?
  • What is BAFTA Rocliffe New Writing Competition, and why should you enter?
  • Why we are launching a Story for Video Games course
  • What do the tale of Cinderella and the game Mass Effect have in common?
  

@jyintothewoods

  • Our Story for Video Games course director @CaroMarchal on a mission to get more women in gaming. Her online course… https://t.co/fpzYHCQ6vw
    about 3 hours ago
  • Why should #businesses tell stories? John Yorke explains how great #stories keep people engaged with your organisat… https://t.co/JQHUo5zhSo
    about 24 hours ago
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