Four ways storytelling helps you and your business

Four ways storytelling helps you and your business

Storytelling isn’t just for entertainment – it’s also an increasingly used business tool. Guest blogger and Storyteller at Microsoft UK, Kris Evans explains how mastering the art of the story will not only improve your company’s business-to-business interactions, but also help you to retain cohesion, and run efficiently internally.

Business storytelling Q&A: what brands can learn from Hollywood

Business storytelling Q&A: what brands can learn from Hollywood

Storytelling – it’s not just for drama. Students from our Into the Woods: Telling Stories for Business course have been learning this, and in the second instalment of our chat series with business storytelling strategist Park Howell they get down to the details. Read on to find out how Park developed his unique business, how different cultures react to the same stories, and what the world of business can learn from Hollywood.