US-based marketing and storytelling expert Park Howell popped in to our virtual classroom for a guest chat with Into the Woods: Telling Stories for Business students. He talked about the use of stories in B2B marketing, convincing skeptics, and what cyborgs could mean for the future of marketing.
Storytelling – it’s not just for drama. Students from our Into the Woods: Telling Stories for Business course have been learning this, and in the second instalment of our chat series with business storytelling strategist Park Howell they get down to the details. Read on to find out how Park developed his unique business, how different cultures react to the same stories, and what the world of business can learn from Hollywood.