by John Yorke Story Team | Feb 23, 2017 | Business writing, documentary, factual TV, Into the Woods, John Yorke, Story in Action, story structure, writing for TV
You’ve written your story, now how can you test whether or not it’s as good as it can be? In Into the Woods and on his online courses John Yorke recommends asking 10 questions to check you’ve got your story straight: an approach as relevant to business, science, marketing and tech stories as it is to dramatic narratives.
by John Yorke Story Team | Mar 20, 2016 | Business writing, Into the Woods, John Yorke, writing for TV, writing scenes
US-based marketing and storytelling expert Park Howell popped in to our virtual classroom for a guest chat with Into the Woods: Telling Stories for Business students. He talked about the use of stories in B2B marketing, convincing skeptics, and what cyborgs could mean for the future of marketing.
by John Yorke Story Team | Mar 20, 2016 | Business writing, Into the Woods, John Yorke, writing for TV, writing scenes
Storytelling – it’s not just for drama. Students from our Into the Woods: Telling Stories for Business course have been learning this, and in the second instalment of our chat series with business storytelling strategist Park Howell they get down to the details. Read on to find out how Park developed his unique business, how different cultures react to the same stories, and what the world of business can learn from Hollywood.