You’ve written your story, now how can you test whether or not it’s as good as it can be? In Into the Woods and on his online courses John Yorke recommends asking 10 questions to check you’ve got your story straight: an approach as relevant to business, science, marketing and tech stories as it is to dramatic narratives.
Storytelling isn’t just for entertainment – it’s also an increasingly used business tool. Guest blogger and Storyteller at Microsoft UK, Kris Evans explains how mastering the art of the story will not only improve your company’s business-to-business interactions, but also help you to retain cohesion, and run efficiently internally.
After completing our course in Storytelling for Screen for Factual TV with John Yorke and Peter Dale, Katherine Press reveals how her passion for storytelling took her from actress to screenwriter, and why her journey Into the Woods has only just begun…
US-based marketing and storytelling expert Park Howell popped in to our virtual classroom for a guest chat with Into the Woods: Telling Stories for Business students. He talked about the use of stories in B2B marketing, convincing skeptics, and what cyborgs could mean for the future of marketing.
Storytelling – it’s not just for drama. Students from our Into the Woods: Telling Stories for Business course have been learning this, and in the second instalment of our chat series with business storytelling strategist Park Howell they get down to the details. Read on to find out how Park developed his unique business, how different cultures react to the same stories, and what the world of business can learn from Hollywood.