Videogame stories need to be complelling if a player is to stay engaged. Story for Games course Leader Caroline Marchal outlines the five most important things to keep in mind about your audience as you write your game’s story.
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Why should businesses understand how stories work? ‘Into the Woods’ author and Story for Business course director John Yorke explains how great stories keep people engaged with your organisation. And why once you understand how stories affect the human brain, you can transform the way you do business.