Story isn’t just essential for writing novels and screenplays – we hear, read and tell countless stories every day. In the first of our Story in Action series, we speak to musician Frank Turner about how he incorporates story into both his music and live performances.
In this podcast John Yorke gives tips on how to use story techniques to write business case studies that resonate with audiences.
Storytelling isn’t just for entertainment – it’s also an increasingly used business tool. Guest blogger and Storyteller at Microsoft UK, Kris Evans explains how mastering the art of the story will not only improve your company’s business-to-business interactions, but also help you to retain cohesion, and run efficiently internally.