10 questions every writer should ask their story

10 questions every writer should ask their story

You’ve written your story, now how can you test whether or not it’s as good as it can be? In Into the Woods and on his online courses John Yorke recommends asking 10 questions to check you’ve got your story straight: an approach as relevant to business, science, marketing and tech stories as it is to dramatic narratives.

How a John Yorke Story course helped my career

How a John Yorke Story course helped my career

The production of story – be it film, theatre or television – is a team effort, and as such it’s not just the writer who needs to understand how stories are told. Former Storytelling for Screen student Thomas Hescott explains how the lessons he learnt from Into the Woods helped him perfect his art, and secure a directorial role on EastEnders.

Business storytelling Q&A: what brands can learn from Hollywood

Business storytelling Q&A: what brands can learn from Hollywood

Storytelling – it’s not just for drama. Students from our Into the Woods: Telling Stories for Business course have been learning this, and in the second instalment of our chat series with business storytelling strategist Park Howell they get down to the details. Read on to find out how Park developed his unique business, how different cultures react to the same stories, and what the world of business can learn from Hollywood.