Our Story for Business course tutor Richard Benson explains how writing business stories in five acts creates more impact than three, and why all businesses must understand why good story structure can build effective, emotional connections with their audience.
Nick Parker looks at why mastering the nuts and bolts of story structure is as important a business skill as project management (no, really).
Why should businesses understand how stories work? ‘Into the Woods’ author and Story for Business course director John Yorke explains how great stories keep people engaged with your organisation. And why once you understand how stories affect the human brain, you can transform the way you do business.