Why three-act business stories don’t work anymore

Why three-act business stories don’t work anymore

Want to craft a successful story about a business, brand or product? Our Story for Business course tutor Richard Benson explains how writing business stories in five acts creates more impact than three, and why all businesses must understand why good story structure can build effective, emotional connections with their audience.

How to master five-act structure

How to master five-act structure

We work closely with all our students, and often go through topics in detail to help them better grasp them. In this one-to-one session, the John Yorke Story team work with a screenwriter as she masters some of the core elements of five-act structure: inciting incidents, moments of hope and despair, and the point of no return.