There have been debates about whether a Christmas advert made for just £50 is better than the John Lewis £7m Christmas advert featuring Elton John. We know that budget doesn’t matter; it’s all about how you deliver story – so we’ve broken each advert down into their five acts.
Perfecting the structure of a story makes the difference between a good idea and a successful piece of screenwriting. In this one-to-one session, the John Yorke Story team work with a screenwriter as she masters some of the core elements of five-act structure: inciting incidents, moments of hope and despair, and the point of no return.
Ashley Pharoah, award-winning writer and creator of shows including Life on Mars, Ashes to Ashes and Wild at Heart, dropped by our classroom to take questions from our John Yorke Story for Screenwriting students. Here they discuss pitching, his development as a writer and the often long wait from script to screen.
There is growing recognition that great story is a key factor in player engagement and video game completion. But there are few opportunities to learn the fundamentals of story in a way relevant to games developers. Caroline Marchal and John Yorke have devised an online course for individuals and teams who want to know how to manage a gaming story better. Caroline explains more…
What does a script editor really mean when she asks a writer to ‘dig deeper’? Caroline Young, tutor on our Story for Script Development course, reveals the truth behind script editor clichés – and what writers hear when they read ‘We’re so nearly there now.’