There have been debates about whether a Christmas advert made for just £50 is better than the John Lewis £7m Christmas advert featuring Elton John. We know that budget doesn’t matter; it’s all about how you deliver story – so we’ve broken each advert down into their five acts.
Perfecting the structure of a story makes the difference between a good idea and a successful piece of screenwriting. In this one-to-one session, the John Yorke Story team work with a screenwriter as she masters some of the core elements of five-act structure: inciting incidents, moments of hope and despair, and the point of no return.
How many times have you begun a script with dreams of grandeur, only for it to peter out, and end up half written with no direction? In the first of two Q&A sessions, students taking John Yorke’s Storytelling for Screen online course talk to tutor, director and editor David Roden about the importance of script structure, the necessity of passion, and Jackie Collins’ secret to success.