There have been debates about whether a Christmas advert made for just £50 is better than the John Lewis £7m Christmas advert featuring Elton John. We know that budget doesn’t matter; it’s all about how you deliver story – so we’ve broken each advert down into their five acts.
Perfecting the structure of a story makes the difference between a good idea and a successful piece of screenwriting. In this one-to-one session, the John Yorke Story team work with a screenwriter as she masters some of the core elements of five-act structure: inciting incidents, moments of hope and despair, and the point of no return.
Chelsea Morgan Hoffman, tutor on John Yorke’s Story for Screen online course, takes questions on 5-act structure, how to perfect a professional outline and how your themes might change dramatically throughout the writing process.
Online streaming services have moved the goalposts of TV and film, and with Netflix announcing that it will double its Originals commissions in 2016, how will this affect screenwriters? Netflix is constantly available, offering an almost endless choice, and is accessible in an instant on our phones and tablets. We can pause it, put it down and come back later – so what is it that keeps us watching a particular series? Charlotte Sabin explores.