Discover how story can help you do things better – with seminars, masterclasses, mentoring and consultancy for business, creative and education organisations.

Stories resonate well beyond the creative industries – they are as relevant to delivering council services, explaining fusion reactors and organising complex data as they are to the big screen.

We work with individuals and teams from all disciplines to uncover and master the power of story to create emotional attachment, build communities, and keep audiences coming back for more.

We’ve worked with engineers, market researchers, media strategists, speech-writers, accountants and data visualisers as well as corporate communications teams and brand directors. Read about our successes.

John yorke, online courses into the woods, phil peel


Get in touch

For seminars, masterclasses, training or mentoring, contact: Christina Bunce/Susannah Marriott learn@johnyorkestory.com

To book John for an author event, contact: Gordon Wise at Curtis Brown Associates gordon@curtisbrown.co.uk 020 7393 4432

Premium Online Learning

We work with experienced online course developers Professional Writing Academy to produce pedagogically sound and stimulating professional development experiences that help you build knowledge and apply it to your field. Try our:

  • Online courses – learn about story structure step-by-step at any time of day wherever you are in the world
  • Blended learning – consolidate learning from a conference session with online assignments and feedback
  • One-day events – join an intensive one-day masterclass online or in person

Our story experts, subject specialists and learning designers can also tailor content and formats to meet your needs. Get in touch.

Conferences and Masterclasses

John and team are experienced and engaging speakers. Get in touch to find out how we can meet your audience and needs – for professional development, for a specific project, or just for fun.

Or try our blended-learning option – follow up conferences with online assignments and tutor feedback to consolidate learning.

Consultancy and Mentoring

We can help individuals and teams understand story, apply it to a specific project, and standardise an approach to working.
We’re full of ideas for ways we can help you: learn@johnyorkestory.com

Harness the power of narrative to:

Clarify thinking and strategy – Communicate with impact – Solve problems – Organise a mass of information – Create a shared experience -– Build a community – Transform users into fans – Produce compelling drama, factual programmes, scripts and  games

john yorke bnw st martins.

John teaching on MA Dramatic Writing, Central Saint Martins, London

Recent and upcoming engagements

Flanders Image Story Conference, Antwerp • University of Manchester (Comms team), ManchesterGuardian Masterclass (John Yorke and Tim Lott), London • University of Manchester (Comms team), ManchesterMarket Research Society, LondonPlymouth Manufacturers Group, Plymouth  • Creative Europe Media, HamburgEuropean Speechwriter Network, Oxford  • Tedx, NicosiaBBC Writers Room, London • European Radio Conference, Baden Baden • TV Drama Festival, StockholmMedia Xchange, GuttenburgRacconti Programme, Rome • Racconti Programme, Munich • Racconti Programme, South TyrolConsultancy Fremantle, Sydney • Consultancy Fremantle, Melbourne • BBC Writers Festival, Leeds •  London Screenwriters Festival, London •  Staff Training BBC, Cardiff • Staff Training BBC, Elstree • Staff Training BBC, Birmingham • Lecturing, Newcastle University, Newcastle upon Tyne • Lecturing, De Montfort University, Leicester • Lecturing, City University, London • Lecturing, Drama Centre, University of the Arts London • Lecturing, Dublin • Lecturing, Galway • Lecturing, Belfast




SWF video jy

Watch or listen to a 45-minute seminar recorded at The Breakfast Club in July 2016, part of London Screenwriters’ Festival Video Seminar Series.



john yorke, Ph.creative, Bryan Adams, storytelling, gettinggoosebumps podcasts

In episode 43 of this podcast, John talks to Ph.Creative CEO Bryan Adams about how and why leading brands should shape up their story – and how story influenced the Brexit debate.


A podcast of John’s talk to the European Speechwriter Network conference, April 2016, which ranges from election speeches to psychology to Jaws.




In this podcast, John Yorke talks to Park Howell from Business of Story about their shared passion for storytelling, and how it can be applied in the marketing world.


WHAT people SAY

John ran a session for the Channel 4 Cutting Edge Directors’ scheme: highly competitive, run by eight industry leaders. John delivered a bespoke session about storytelling for our documentary directors. It was fascinating, and he used an extraordinarily broad range of cultural references in a brilliantly accessible way. He couldn’t have been more helpful planning the session and the talk he gave was really inspiring. We would jump at the chance of working with him again.

Amy Flanagan

Deputy Head of Documentaries, Channel 4

I knew when I saw your slides the night before that we were in for a treat and you didn’t disappoint. It was a fascinating insight into the way in which storytelling applies to the business world.

Steve Gerry

Secretary, Plymouth Manufacturers' Group

Story lies at the heart of everything we do at the NFTS. John’s witty, wide ranging and informative talks, tailored to our students’ needs, are unmissable events in our Screen Arts calendar.

Sandra Hebron

Head of Screen Arts, National Film & Television School

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