EXPLORE OUR

Bespoke Training

Whatever kind of business you’re in – TV, film, accountancy, law, politics – our training can help your team develop their story and communication skills in a very practical way that delivers real impact.

Looking to train up your team?

You can block-book one of our existing CPD courses (with a custom-branded online classroom), or shape up an entirely bespoke training package delivered live, online or hybrid.

Tailored to your organisation’s learning objectives, our bespoke training focuses not just on the building blocks every successful story needs, but how it can be applied to everything from your comms and HR to financial reports.

Your team will put their learning into practice with real-world projects specified by you, whether you’re a multinational concerned about people working in silos, a media company developing fresh ideas, or a start-up looking to build brand trust.

We’ve delivered our story training – which reaches globally-recognised CPD standards for quality – to everyone from the world’s biggest streamers to pharmaceutical companies, lawyers and marketers.

If you’re looking to develop talent and create a unified approach to story, we can deliver the training you need, from informal learning for beginners to masters-level study for skilled practitioners.

What we offer

Premium online learning – as experienced educators we can help you devise a training programme for your team using our content, your content or a combination, branded according to your needs. From one-to-one mentoring to unlimited numbers of teams scattered around the world.

Online courses – learn about story structure step-by-step at any time of day wherever you are in the world

Blended learning – a mix of live with online takeaway tasks, feedback and access to a rich range of extra resources

Live webinars – join a single or multi-day masterclass

Awaydays and keynotes

In-person events – John and his team of story experts are experienced keynote speakers and run engaging face-to-face workshops and awaydays.

Bespoke training

What people say

Jeremiah Loeb

Development Exec

Working with John Yorke and his team was a start-to-finish great experience. They were incredibly collaborative and made sure the entire story course experience was tailored to our goals. Building it for us from the ground up. The sessions with John were informative, dynamic, and entertaining, not something typically found within the story structure educational experience. We’ve taken the lessons to heart and immediately looked to apply them to our own projects, from the script stage all the way through production. The impact has been immediate, and I’m confident the lessons will continue to shape how we think about story long term.

Helen Grady

Assistant Director, Media and Digital at Greater Manchester Combined Authority

John and Susannah made time to understand our team’s needs, and it really paid off. John’s session got the room fizzing with creative energy. Colleagues who do not usually work together felt free to share ideas and to try out new approaches to storytelling. We left feeling inspired, with the tools, techniques, and confidence to apply what we learned in our daily work.

Russell Finch

Former Managing Partner, Somethin’ Else

“I wanted to say how brilliant the course was. It really transformed the way we discuss ideas. For my team it was a real step change, giving them a shared vocabulary and improving everyone’s ability to feedback on each other’s work in a positive collaborative way.”

Martin Lee

Acacia Avenue

“John is one of those rare speakers who has deep expertise but wears it lightly. He held our audience spellbound with great insight and superb examples, delivered with a mixture of intelligence and humour that was exactly what our event needed.”

Sandra Hebron

Head of Screen Arts, National Film & Television School

“Story lies at the heart of everything we do at the NFTS. John’s witty, wide ranging and informative talks, tailored to our students’ needs, are unmissable events in our Screen Arts calendar.”

Steve Gerry

Secretary, Plymouth Manufacturers' Group

“I knew when I saw John’s slides the night before that we were in for a treat and he didn’t disappoint. It was a fascinating insight into the way in which storytelling applies to the business world.”