GET YOUR TEAM SPEAKING THE SAME LANGUAGE
Our training reaches globally-recognised CPD standards for quality and we’ve worked with some well-known faces from the world of film & TV, games and business. Train up your team by block-booking one of our story training courses and we can brand our online classroom to your organisation.
GO BESPOKE
If you’re looking for something even more bespoke, we can develop a learning experience that’s entirely tailored to your organisation’s learning objectives or based around a working project. Online or in-person. Single or multi-day. Our content or yours. We’re flexible.

About John Yorke
John is the UK’s leading expert on narrative and has spent years analysing how stories work and why they resonate with audiences worldwide.
His extensive production career has seen him work on some of the world’s most lucrative, viewed and critically acclaimed TV drama.
Our training is based on the story principles outlined in John’s bestselling book on structure, Into the Woods.

How it works
Enjoy premium online training that is flexible yet holds you accountable, social yet challenging and transformative.
All courses are taught in our online classroom by active industry experts with a track record in developing talent.
The best way to learn is through doing – and that’s what we offer. You’ll work as part of a small group, learning from rigorous exercises and peer interaction, feedback and refinement.
Outside of the training, keep on track with regular writers’ rooms, share and find job opportunities, and collaborate on projects on our online alumni platform.

what people say

Jeremiah Loeb
Development Exec
Working with John Yorke and his team was a start-to-finish great experience. They were incredibly collaborative and made sure the entire story course experience was tailored to our goals. Building it for us from the ground up. The sessions with John were informative, dynamic, and entertaining, not something typically found within the story structure educational experience. We’ve taken the lessons to heart and immediately looked to apply them to our own projects, from the script stage all the way through production. The impact has been immediate, and I’m confident the lessons will continue to shape how we think about story long term.

Helen Grady
Assistant Director, Media and Digital at Greater Manchester Combined Authority
John and Susannah made time to understand our team’s needs, and it really paid off. John’s session got the room fizzing with creative energy. Colleagues who do not usually work together felt free to share ideas and to try out new approaches to storytelling. We left feeling inspired, with the tools, techniques, and confidence to apply what we learned in our daily work.

Russell Finch
Former Managing Partner, Somethin’ Else
“I wanted to say how brilliant the course was. It really transformed the way we discuss ideas. For my team it was a real step change, giving them a shared vocabulary and improving everyone’s ability to feedback on each other’s work in a positive collaborative way.”

Luned Whelan
Executive Manager, TAC TV
“The fact that the JYS team wanted to find out more about our requirements in order to ensure that we received the most appropriate [professional training] was greatly appreciated. It was great to get options on the practical task…and it was a perfect fit.”

Martin Lee
Acacia Avenue
“John is one of those rare speakers who has deep expertise but wears it lightly. He held our audience spellbound with great insight and superb examples, delivered with a mixture of intelligence and humour that was exactly what our event needed.”

Sandra Hebron
Head of Screen Arts, National Film & Television School
“Story lies at the heart of everything we do at the NFTS. John’s witty, wide ranging and informative talks, tailored to our students’ needs, are unmissable events in our Screen Arts calendar.”

Amy Flanagan
Deputy Head of Documentaries, Channel 4
“John ran a session for the Channel4 Cutting Edge Directors’ scheme. It was fascinating, and he used an extraordinarily broad range of cultural references in a brilliantly accessible way. We would jump at the chance of working with him again.”
Keep up with the community

Exclusive First Look: Trip to the Moon
We present the complete introductory chapter to John Yorke’s new book, Trip to the Moon.

SPOTLIGHT: How a Talk with My Father Became Trip To The Moon
John Yorke explains how a conversation with his father first revealed the true power of words and set him on a lifelong exploration of story.

Spotlight: Trip To The Moon – Why?
John Yorke reflects on two decades of writer training for the BBC and how that inspired both his bestselling book Into the Woods and its long-awaited follow-up, Trip To The Moon.

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