“From the gossip we share, to the TV series we binge on, to the political narratives that shape our lives — stories define us. Learn how they work and transform the way you do everything.”

– John Yorke, Into the Woods

How do you change the world?

You tell the best stories.

“When the whole team had a common understanding of how stories work and were working more towards a common goal we saw a significant reduction in both production time and budgets.”

– John Yorke, on teaching storytelling

Front cover of Into the Woods by John Yorke

Our training is based on the story principles outlined in John Yorke‘s bestselling book Into the Woods.

EVERYTHING you DO is ABOUT STORY

Understand why stories underpin everything – and how to use them effectively to transform your world and your work.

From speeches to strategy. From finance to HR. Whether you’re creating a brand or a TV series, a video game or a research bid, a novel or a pitch, join us for:

  • CPD training and workshops

  • Conferences and masterclasses

  • Practical online courses taught in small groups

  • Script development consultancy

 
EVERYTHING you DO is ABOUT STORY

Understand why stories underpin everything – and how to use them effectively to transform your world and your work.

From speeches to strategy. From finance to HR. Whether you’re creating a brand or a TV series, a video game or a research bid, a novel or a pitch, join us for:

  • CPD training and workshops

  • Conferences and masterclasses

  • Practical online courses taught in small groups

  • Script development consultancy

 
TRANSFORM your ORGANISATION

The best sales teams are good storytellers, the most effective strategies follow a narrative, and the most loyal customers are emotionally engaged. Stories determine the success of any organisation – let our flexible training packages bring your teams up to speed. 

[The course] really transformed the way we discuss ideas. For my team it was a real step change, giving them a shared vocabulary and improving everyone’s ability to feedback on each other’s work in a positive collaborative way. 

Russell Finch – Managing Partner Somethin’ Else

PROGRESS your CAREER

We offer accessible, industry-focused CPD courses for professionals at any stage of their career. Fit premium training around your work and home life, and join our thriving online community of creative industry practitioners. See our latest bursary opportunities and alumni updates.

The fact that the team wanted to find out more about our requirements in order to ensure that we received the most appropriate [professional training] was greatly appreciated. It was great to get options on the practical task…and it was a perfect fit.

Luned Whelan – Executive Manager TAC TV

LEARN from
INDUSTRY EXPERTS

John Yorke is widely acknowledged as the UK’s foremost expert on story, and Into the Woods is the bestselling book on the subject in the UK. John works with a team of narrative trainers who are experts both in their field and in teaching practical ways to apply story structure.

Our LATEST ARTICLES
Nick Dixon on what game writers need to know when pitching

Nick Dixon on what game writers need to know when pitching

Every game begins with a treatment that’s a few pages long – so how do you distil a whole game into a couple of thousand words? Here, game designer Nick Dixon explains how to write a proper video game treatment and the importance of effectively combining narrative and gameplay.

Matt Telfer’s top tips on becoming a script editor

Matt Telfer’s top tips on becoming a script editor

Becoming a script editor is many people’s first step in their career in TV and film, but how do you actually get your foot in the door? Story for Script Development tutor Matt Telfer explains the best routes into the industry and how to make the most of it in this special long-read article.

WHAT people SAY ABOUT our  TRAINING

John ran a session for the Channel4 Cutting Edge Directors’ scheme. It was fascinating, and he used an extraordinarily broad range of cultural references in a brilliantly accessible way. We would jump at the chance of working with him again.

Amy Flanagan

Deputy Head of Documentaries, Channel 4

I knew when I saw your slides the night before that we were in for a treat and you didn’t disappoint. It was a fascinating insight into the way in which storytelling applies to the business world.

Steve Gerry

Secretary, Plymouth Manufacturers' Group

Story lies at the heart of everything we do at the NFTS. John’s witty, wide ranging and informative talks, tailored to our students’ needs, are unmissable events in our Screen Arts calendar.

Sandra Hebron

Head of Screen Arts, National Film & Television School

WHO we WORK WITH

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