EXPLORE OUR

Bespoke Training

Book story training built around your work. Whether you’re developing a series or a brand, launching a product, strategy, or pitching an idea, we can help you and your team create stronger, more compelling stories – time and time again.

Looking to train up your team? How story can help.

If you’re working in screen & media (docs, drama, films or series, animation, podcasts, games or novels) or in business (brand, comms, marketing, leadership or strategy), we can help you develop talent and create a unified approach to story.

We’ve delivered our story training – which reaches globally recognised CPD standards for quality – to everyone from the biggest streamers to pharmaceutical companies and law firms.

Make ideas work harder

Crystallise narratives, unlock the potential in any idea and turn them into clear, usable stories – making creative decisions quicker and more instinctive across all channels.

Fix problems early

Learn to spot, diagnose and fix story problems early, before they derail a project.

Build and hold engagement

Quickly engage an audience, working with the neuroscience of viewer attention, and create stories and customer-centred journeys that cut through and stay with people.

Connect your teams

Inspire teams and leadership, and bring everyone together around a shared story language and vision, breaking down costly silos between departments.

Tailored to your needs.

You know your team, your projects and the time you have. Give us the details and we’ll shape a training programme tailored to your organisation’s learning objectives, and focused on immediate, tangible outcomes.

You can block-book one of our existing CPD courses (with a custom-branded online classroom), or shape up an entirely bespoke training package delivered live, online or hybrid. From one-to-one mentoring to unlimited numbers of teams scattered around the world. From keynotes and away-days to a multi-month training programme.

Your team will put their learning into practice with real-world projects specified by you.

Find out more about what we offer in our bespoke training brochure.

Bespoke training

What people say

Niamh MacHale

Manager, Brand Forum at Bord Bia

The JYS team developed a bespoke programme for Bord Bia, and our storytelling masterclass was truly transformative. Our food and drink brand owners left both inspired and equipped with practical tools to harness the power of storytelling in their businesses. The programme demonstrated how compelling stories can create emotional connection, build distinctive brands and ensure products remain memorable in the minds of consumers. It was highly engaging, interactive and enjoyable. Tailored exercises brought the theory to life and created a collaborative learning environment that encouraged participants to apply the principles directly to their own brands and business challenges. I would highly recommend JYS to any organisation looking to unlock the power of storytelling and create lasting impact with their audience.

Jeremiah Loeb

Development Exec

Working with John Yorke and his team was a start-to-finish great experience. They were incredibly collaborative and made sure the entire story course experience was tailored to our goals. Building it for us from the ground up. The sessions with John were informative, dynamic, and entertaining, not something typically found within the story structure educational experience. We’ve taken the lessons to heart and immediately looked to apply them to our own projects, from the script stage all the way through production. The impact has been immediate, and I’m confident the lessons will continue to shape how we think about story long term.

Helen Grady

Assistant Director, Media and Digital at Greater Manchester Combined Authority

John and Susannah made time to understand our team’s needs, and it really paid off. John’s session got the room fizzing with creative energy. Colleagues who do not usually work together felt free to share ideas and to try out new approaches to storytelling. We left feeling inspired, with the tools, techniques, and confidence to apply what we learned in our daily work.

Russell Finch

Former Managing Partner, Somethin’ Else

“I wanted to say how brilliant the course was. It really transformed the way we discuss ideas. For my team it was a real step change, giving them a shared vocabulary and improving everyone’s ability to feedback on each other’s work in a positive collaborative way.”

Martin Lee

Acacia Avenue

“John is one of those rare speakers who has deep expertise but wears it lightly. He held our audience spellbound with great insight and superb examples, delivered with a mixture of intelligence and humour that was exactly what our event needed.”

Sandra Hebron

Head of Screen Arts, National Film & Television School

“Story lies at the heart of everything we do at the NFTS. John’s witty, wide ranging and informative talks, tailored to our students’ needs, are unmissable events in our Screen Arts calendar.”

Steve Gerry

Secretary, Plymouth Manufacturers' Group

“I knew when I saw John’s slides the night before that we were in for a treat and he didn’t disappoint. It was a fascinating insight into the way in which storytelling applies to the business world.”