Understanding the True Power Of Story.
John Yorke’s groundbreaking bestseller, Into the Woods, revolutionised our understanding of story structure. This new book delves deeper into how to put that structure to work in the world.
John seeks out the role of story in all our lives, examining how to utilise its lessons to create life-changing tales – and, in a world aflame with conspiracy theories, to guard ourselves against their darker purpose too.
Our online training courses are based on John’s approach to story and help creative professionals put the theory into practice.
Read the full introductory chapter here.
Out now. Where to get your copy:
- Hardback: Amazon, Waterstones, Blackwells, Bookshop.org, Foyles.
- Ebook: Amazon, Apple Books, Google Play, Kobo.
- Audiobook: Audible, Apple Books, Google Play, Spotify, Kobo.

What People Say

Neil Cross
Creator (Luther, The Iris Affair)
We’re all made of stories — and made by them. No one understands this more deeply than John Yorke — and no one writes about it with greater insight and urgency, or more entertainingly. This is a wonderful book.

Jimmy McGovern
Screenwriter & Producer (Cracker, The Street, Time, Unforgivable)
Truly excellent, and the best book on “story” that I have ever read. I love the places it took me to. It is a tremendous achievement.

Justin Young
Writer & Producer (Sanditon / Ripper Street)
Trip to the Moon is genuinely dazzling. Yorke’s panoptic understanding of narrative is peerless, and his ability to corral his breadth of knowledge into such a cohesive and readable whole is little short of a magic trick. Mischievous, profound, and thought provoking, it’s both a remarkable achievement and – as you’d expect for a master of storytelling – an incredibly enjoyable read.

Anna Symon
Screenwriter (Joan / The Essex Serpent / Mrs Wilson)
As a fellow story geek, I was captivated, and I’ve never read an exploration and analysis of story in the political and religious sphere laid out so thoroughly and persuasively. All the analysis and references are so brilliantly wide-ranging and thought-provoking, I hope it gains a very wide readership in addition to the screenwriting nuts who I’m sure will devour it. It’s a properly impressive piece of scholarship, and above all, a highly compelling read.

Matthew Barry
Screenwriter (The Guest / Industry / The Chilling Adventures of Sabrina)
I loved this. Trip To The Moon is an endlessly fascinating exploration of how story and structure shape not only the television and films we consume, but also our lives — everything from religion to politics to our innate sense of self. I feel immeasurably more intelligent having read it!

John Collee
Screenwriter (Master and Commander / Lee / Monkey Man)
Brilliant and Illuminating! John Yorke examines the construction of political speeches, advertising slogans, religious texts and popular entertainment to reveal how empires of thought can rise and fall on the back of a good story. John Yorke’s “Into the Woods” is the second best book I know on theories of narrative structure. The best is John Yorke’s latest: “Trip to the Moon”.

The Times
Newspaper
Its strength is Yorke’s acute perception of the wellsprings of universal narrative structures relevant to all artistic activities.

The Guardian
Newspaper
While he elegantly untangles the deepest roots of storytelling, he also honours the human need for truth and sense with some more superficial questions.

Billy Ivory
Screenwriter and Playwright
It’s a masterpiece. Really – it’s sent my head spinning. SO much to discuss and enthuse about. It is genius – funny and wise and occasionally profound.

Helen Lewis
Author, The Genius Myth
What do conspiracy theories, populist politicians, Harry Potter and reality TV all have in common? They all depend on the power of story. In this invaluable book, John Yorke uncovers the narratives that help us make sense of the world – and offers an antidote to paint-by-numbers screenwriting manuals. You’ll learn something new on every page.

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