Nick Parker looks at why mastering story structure is as important a business skill as project management.
Nick is a former creative director at language consultancy The Writer. His clients included BT, RBS, PwC, BBC and Spotify working at all levels – from CEOs and leadership teams to Heads of Brand, HR and Legal, to people in direct day-to-day contact with customers.
Among many other things, Nick has written speeches for CEOs, trained government ministers, and helped develop the world’s largest tone-of-voice programme. Nick believes that thinking about story is one of the most powerful processes businesses go through. And he has this to say about the online format as a way to learn storytelling effectively:
“Professional learning and development is rightly obsessed with ‘making learning stick’. Well, one of the best ways to make sure people can remember and use the things they’ve learned is to not rush the learning process! The online format and weekly modular structure offers the perfect way to learn, reflect and practice something like storytelling.“
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