Business storytelling: how stories help you connect with your customers
US-based marketing and storytelling expert Park Howell on the use of stories in B2B marketing.
Park Howell runs businessofstory.com, and has transformed many companies from struggling start-ups to blossoming brands.
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Business storytelling: what brands can learn from Hollywood
Business storytelling strategist Park Howell on to find out how he developed his unique business and what the world of business can learn from Hollywood.