“Story for Communications has real depth but it’s so accessible…you peek under the hood of a super-effective story and recognise each gripping point. Once you know where those sweet spots are, you can tune them up in your own comms stories. Make them sticky.”
Story for
Communications
Use the science and psychology of storytelling to motivate, engage and unite employees.
Next course: TBA
More on
Improve your podcast with these five storytelling tips
How do you create a podcast which hooks an audience and keeps them coming back for more? John Yorke gives his quick storytelling tips.
Guide to game writing: When and why to use ‘in medias res’
In medias res can hook players instantly but can also risk disrupting that balance. Story for Video Games tutor Stuart Maine explores its benefits, challenges and when to use it.
Guide to game writing: How to write for ‘live’ video games
Why is it useful to think of your ‘living’ game as a soap opera? Stuart Maine explores the best practices and challenges for writers whose video games may run for up to a decade.
More of this?
Subscribe to our monthly newsletter for exclusive opportunities and bursaries, industry news and events, and updates from John and team.
