“Story for Communications has real depth but it’s so accessible…you peek under the hood of a super-effective story and recognise each gripping point. Once you know where those sweet spots are, you can tune them up in your own comms stories. Make them sticky.”
Next course: TBA
Iain MacLeod, Executive Producer for Continuing Drama at ITV Studios, signed up for our online Running the Show training and here’s what he learned.
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