
STORY for COMMUNICATIONS
Use the psychology of story to engage your teams and help your leaders lead
Use the psychology of story to engage your teams and help your leaders lead
We are experts in the science of storytelling, with unique experience using story to improve communications and leadership skills.
This online training will engage and enthuse your teams. Over four weeks you’ll work within a small group to practise practical ways of using story to motivate, encourage and unite your workforce – and learn lessons from Hollywood to apply in the workplace.
Find your story to:
- Build stronger teams, motivate and retain people
- Gain a competitive edge
- Solve business problems
- Identify communication issues and silos
- Tell better brand stories
- Communicate your corporate strategy internally
We employ the world’s most effective storytellers to teach you the building blocks of story science, using real-life examples from businesses who get their story right. We’ll equip you with a kit of practical story skills that work like magic in every role and workplace.
Our team has produced stories loved by millions across the globe, and is powered by the world’s leading platform for creative online learning.
This online course will be CPD accredited and it runs once per quarter each year.
NEXT COURSE
Start date: | TBC |
Duration: | 4 weeks |
Skill level: | Professional development |
Held: | Weekly |
Sessions: | 4 |
Price: | £1,500 (inc. VAT where applicable) |
Organisations our tutors have worked with


Find out why it’s useful to think of your team as The Spice Girls, or the cast of Oceans Eleven…
- Richard Benson, brand and business writer
This online training is for anyone involved in internal communications. It shows you how to use the science and psychology of storytelling to motivate, engage and unite employees, with practical ways to apply story skills to enhance group-working and staff retention, encourage strong leadership, and improve change management and problem-solving in the workplace.
We teach this course in groups of up to 15 people. You can book as an individual or block-book a dedicated class exclusively for your team.
We require 3 hours engagement per week, at a time to suit you.
On completion, participants receive a certificate of completion evidencing their learning and CPD study hours.
The course is suitable for:
- HR professionals
- Team leaders
- Those transitioning from management to leadership
- Organisations undergoing change or developing new ways of working
- Remote teams looking for ways to increase ‘togetherness’
- Anyone looking to learn more effective ways to communicate at work
Each week, log into our online classroom at any time that suits you to work through the learning materials and practical assignments, discuss ideas and chat about the session topic with a small, friendly group of learners. Upload your final assignment by the end of the week, for individual and group feedback from your tutor, who is on hand all week to answer questions and guide you through the learning.
Read more on how we teach.
See a full list of what you need to complete this course.
You’ll learn from:
- A rich mix of learning materials each week, to read, watch and listen to
- Q&As with expert guests
- Short practical exercises to help you explore the weekly topics
- Real-life examples from companies using story successfully
- A longer weekly assignment to put the learning into practice
- Weekly individual feedback from your tutor
- The opportunity to share your work and give and receive feedback from others in your small group
- An online classroom open 24/7
After your training finishes, we’ll enrol you in our online alumni community where you’ll meet our growing network of trainees. You’ll be able to.
- Rejoin your classmates in a private forum
- Continue to access an archived version of your course materials
- Network across alumni from all our courses and trainings
- Join and start discussions on our forums
- Attend our weekly ‘sit and work’ Zoom sessions – to get tasks finished
- Sign up for live chats with guests industry experts
Mentoring and feedback
The John Yorke Story team offers mentoring and one-to-one feedback on ongoing projects. We’ll create a package to suit you, so for more information please email learn@johnyorkestory.com
Taking things further
If you’d like to take another John Yorke Story course, we’ll give you a discount. Please get in touch for more details.
(Non-refundable)
WHAT our STUDENTS SAY

So many business briefs can be unambitious, and would benefit from being challenged. This course gives a good framework for making those challenges.
I am already putting the learnings into place and the stimulus I have gained from the course has set me on the path to a number of new collaborations at work. I’ll really miss the course and the challenge it has provided.
Our ARTICLES on BUSINESS WRITING
Five-act story structure changed the way I approached SEO content writing
Where Robbie was working as an SEO content writer, ‘content’ just meant something you shoved in a space when the web designer was done. But then he signed up for our Story for Communications training course. Here’s what he learned.
The one story ingredient that can dramatically improve your pitches
Creativity and business are often seen as completely separate things, but the two should really go hand in hand. Here’s a few simple ways to bring creativity and storytelling into your business pitches to boost impact.
Why three-act business stories don’t work anymore
Want to craft a successful story about a business, brand or product? Our Story for Communications course tutor Richard Benson explains how writing business stories in five acts creates more impact than three, and why all businesses must understand why good story structure can build effective, emotional connections with their audience.