How story techniques give your business communications more impact

How story techniques give your business communications more impact

John Yorke, ph-creative, bryan adams, case study, content marketing, business stories

STORY FOR BUSINESS

Start: 5 October 2020
Duration: 7 weeks
Sessions: 6
Price: £1,200

MORE INFO

In this podcast John Yorke gives tips on how to use story techniques to write business case studies that resonate with audiences.

In a discussion with Ph-Creative CEO Bryan Adams, John talks about how traditional story techniques can work for all aspects of business communications including:

Breaking stories down

John and Bryan discuss the power of the inciting incident, when to reveal key information, creating anticipation and deferring gratification.

Stories and politics 

A look at storytelling and politics, thinking about the strategy politicians used throughout the Brexit debate. How does this relate to building a fictional story and believable characters? John explains why it’s much easier to tell stories when there is a clear enemy and tangible argument in place. Widespread stories require simplicity and clarity.

Business storytelling

Looking specifically at business, John shares his thoughts on leading brands such as Airbnb, and Innocent, discussing the effectivity of a simple goal, a consistent tone of voice and of course, genuine belief in your product or character and how this can apply to everything from case studies to brand bibles.

You can book your place on John’s STORY FOR BUSINESS online course with Nick Parker here.

John Yorke, Ph_Creative, Bryan Adams Goosebumps, Business writing , copywriting,

Listen Now

STORY FOR BUSINESS

Start: 5 October 2020
Duration: 7 weeks
Sessions: 6
Price: £1,200

MORE INFO

YOU MAY also LIKE
Why three-act business stories don’t work anymore

Why three-act business stories don’t work anymore

Want to craft a successful story about a business, brand or product? Our Story for Business course tutor Richard Benson explains how writing business stories in five acts creates more impact than three, and why all businesses must understand why good story structure can build effective, emotional connections with their audience.

10 questions every writer should ask their story

10 questions every writer should ask their story

You’ve written your story, now how can you test whether or not it’s as good as it can be? John Yorke recommends asking 10 questions to check you’ve got your story straight: an approach as relevant to business stories as it is to dramatic narratives.

Uploaded by John Yorke Story Team

}

Published on July 8, 2016

Share This