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How story can help your game stand out in the current market

Read our games industry guide to find out how story can help you craft more compelling games – and how you can embed story effectively into your development process.

There’s a growing concern in the $137b video games industry as 80% of games are abandoned by players before they reach the end.

Why do players give up on games? Sometimes it’s because a game is too long, too big or too difficult. But gamers also stop playing because they are bored.

One genre performs significantly better than others when it comes to completion: narrative games have an average completion rate of 60-70%, three times higher than other games. Titles in this genre include Life is Strange, A Way Out and Quantic Dream’s Heavy Rain. Similarly, action-adventure games like The Last of Us or God of War are loved for their gameplay but also for their compelling story.

Caroline Marchal, award-winning game designer and creative director of Interior Night, explained to us: ‘story — the need to know what happens next — is, above anything else, the greatest incentive to keep playing’.

John Walker said in 2011 that the industry was ‘still years away from its 1984, its Slaughterhouse 5, its Annie Hall’. We don’t think so. In today’s growing industry, how do developers, writers and studios ensure they are delivering better, more engaging and progressive stories?

Our industry paper explores three key narrative strategies:

1) Everyone in development needs to think like a storyteller
It can be a challenge for studio teams to bring storytelling into the production process. But it must be done early if you want to deliver a coherent video game.

2) Aspiring games writers need to think like designers
Few writing courses prepare you for crafting interactive stories. But to be a successful writer in the games industry you must understand game design and production.

3) You need more diversity on your writing team
Women make up 43% of gamers and the demand for female-led stories is on the rise. We need more women in games development to craft authentic characters.



We’re giving free access to our much-coveted guide: Three Strategies to Make Your Game a Winner. Written in 2019 by Emily Ronan


Story for
Video Games

Learn the story structure essentials to craft rich and compelling games.

Next course starts on 23 September 2024

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