Want to craft a successful story about a business, brand or product? Our Story for Communications course tutor Richard Benson explains how writing business stories in five acts creates more impact than three, and why all businesses must understand why good story structure can build effective, emotional connections with their audience.
Does storytelling still have a role in digital media when visuals seem all-powerful, and an estimated 80 per cent of brand communications is image-based?
Nick Parker looks at why mastering the nuts and bolts of story structure is as important a business skill as project management (no, really).
Nick Parker has made a career telling stories, but it’s taken until now to work out how they really work. In advance of the launch of his Story for Business course, devised with John Yorke, Nick recounts the story of his relationship with story.
In this podcast John Yorke gives tips on how to use story techniques to write business case studies that resonate with audiences.
Storytelling isn’t just for entertainment – it’s also an increasingly used business tool. Guest blogger and Storyteller at Microsoft UK, Kris Evans explains how mastering the art of the story will not only improve your company’s business-to-business interactions, but also help you to retain cohesion, and run efficiently internally.