Where Robbie was working as an SEO content writer, ‘content’ just meant something you shoved in a space when the web designer was done. But then he signed up for our Story for Communications training course. Here’s what he learned.
Creativity and business are often seen as completely separate things, but the two should really go hand in hand. Here’s a few simple ways to bring creativity and storytelling into your business pitches to boost impact.
Want to craft a successful story about a business, brand or product? Our Story for Communications course tutor Richard Benson explains how writing business stories in five acts creates more impact than three, and why all businesses must understand why good story structure can build effective, emotional connections with their audience.
Does storytelling still have a role in digital media when visuals seem all-powerful, and an estimated 80 per cent of brand communications is image-based?
Nick Parker looks at why mastering the nuts and bolts of story structure is as important a business skill as project management (no, really).
Nick Parker has made a career telling stories, but it’s taken until now to work out how they really work. In advance of the launch of his Story for Business course, devised with John Yorke, Nick recounts the story of his relationship with story.