Sep 11, 2019 | Business Writing
Want to craft a successful story about a business, brand or product? Our Story for Business course tutor Richard Benson explains how writing business stories in five acts creates more impact than three, and why all businesses must understand why good story structure can build effective, emotional connections with their audience.
Feb 15, 2017 | Business Writing
Nick Parker looks at why mastering the nuts and bolts of story structure is as important a business skill as project management (no, really).
Sep 27, 2016 | Business Writing
Nick Parker has made a career telling stories, but it’s taken until now to work out how they really work. In advance of the launch of his Story for Business course, devised with John Yorke, Nick recounts the story of his relationship with story.
Jul 8, 2016 | Advice from John Yorke, Business Writing
In this podcast John Yorke gives tips on how to use story techniques to write business case studies that resonate with audiences.
Jun 7, 2016 | Business Writing
Storytelling isn’t just for entertainment – it’s also an increasingly used business tool. Guest blogger and Storyteller at Microsoft UK, Kris Evans explains how mastering the art of the story will not only improve your company’s business-to-business interactions, but also help you to retain cohesion, and run efficiently internally.
Mar 20, 2016 | Business Writing
US-based marketing and storytelling expert Park Howell popped in to our virtual classroom for a guest chat with Into the Woods: Telling Stories for Business students. He talked about the use of stories in B2B marketing, convincing skeptics, and what cyborgs could mean for the future of marketing.