Why three-act business stories don’t work anymore

Why three-act business stories don’t work anymore

Want to craft a successful story about a business, brand or product? Our Story for Communications course tutor Richard Benson explains how writing business stories in five acts creates more impact than three, and why all businesses must understand why good story structure can build effective, emotional connections with their audience.

Businesses – so you think you understand story?

Businesses – so you think you understand story?

Nick Parker has made a career telling stories, but it’s taken until now to work out how they really work. In advance of the launch of his Story for Business course, devised with John Yorke, Nick recounts the story of his relationship with story.