Exclusive First Look: Trip to the Moon
We present the complete introductory chapter to John Yorke’s new book, Trip to the Moon.
Five-Act Structure
SPOTLIGHT: How a Talk with My Father Became Trip To The Moon
John Yorke explains how a conversation with his father first revealed the true power of words and set him on a lifelong exploration of story.
What novelists should know about story structure
John Yorke explains why all novelists should take time to learn the universal language of storytelling.
Three steps to the perfect inciting incident
Could your inciting incident be the reason your script is rejected? Kieran Grimes explains the top three ways to ensure your inciting incident is effective and engaging.
10 questions every writer should ask their story
You’ve written your story, now how can you test whether it’s as good as it can be? John Yorke recommends asking 10 questions.
How five-act structure make ads more effective
Can an ad made for just £50 deliver more effectively than a John Lewis advert featuring Elton John and costing £7m? We break two ads into five acts to find out.
How to master five-act structure
John Yorke works with a screenwriter as she learns to master the core elements of five-act structure: inciting incidents, moments of hope and despair, and the point of no return.
Five tips to improve the structure of your script
What are the rookie structural issues new screenwriters struggle with? Kieran Grimes explains the top points to master to make your script better.
Writing tips from John Yorke
John Yorke explores the critical areas of writing theme, characters and intertwining storylines.
