There have been debates about whether a Christmas advert made for just £50 is better than the John Lewis £7m Christmas advert featuring Elton John. We know that budget doesn’t matter; it’s all about how you deliver story – so we’ve broken each advert down into their five acts.
Perfecting the structure of a story makes the difference between a good idea and a successful piece of screenwriting. In this one-to-one session, the John Yorke Story team work with a screenwriter as she masters some of the core elements of five-act structure: inciting incidents, moments of hope and despair, and the point of no return.
In this exclusive interview, JYS’s Katherine Press speaks to Julia McKenzie, Head of Radio Comedy for BBC Studios, about her role at the BBC, how to submit your work to production companies and how to react to trends in writing.
What’s the key to great comedy? How can you engage the audience while still making them laugh? What should a new writer look out for? Actress, writer and producer Katherine Press met up with BBC Studios Executive Producer for Comedy Simon Nicholls to clear up all these questions and more in an exclusive interview for John Yorke Story.