How five-act structure make ads more effective
Can an ad made for just £50 deliver more effectively than a John Lewis advert featuring Elton John and costing £7m? We break two ads into five acts to find out.
Why we need more women working in video games
Caroline Marchal recently spoke about struggling to find female talent during recruitment. We explore why women are underrepresented in the games industry.
Why do video games need narrative to stand out?
Did you know that 80% of games are abandoned by players before they reach the end? Here’s why game creators must prioritise narrative in their games if they want to stand out.
How to master five-act structure
John Yorke works with a screenwriter as she learns to master the core elements of five-act structure: inciting incidents, moments of hope and despair, and the point of no return.
Five tips to improve the structure of your script
What are the rookie structural issues new screenwriters struggle with? Kieran Grimes explains the top points to master to make your script better.
Q&A with Caroline Marchal, Interior Night’s creative director
Caroline Marchal talks about starting out in the games industry and how the indie scene encourages more diversity and audacity in stories.
An interview with BBC Head of Radio Comedy Julia McKenzie
Julia McKenzie, Head of Radio Comedy for BBC Studios, discusses her role at the BBC, how to submit your work to production companies and how to react to trends in writing.
Tomb Raider’s Rhianna Pratchett on women in video games
We talk women in games with BAFTA-nominated and Writers’ Guild Award-winning games writer Rhianna Pratchett.
What games writers should know about design
Here’s what top video game designers and writers wish new writers understood about storytelling and gameplay.
