Do 2018’s favourite Christmas ads follow five-act structure?

Do 2018’s favourite Christmas ads follow five-act structure?

There have been debates about whether a Christmas advert made for just £50 is better than the John Lewis £7m Christmas advert featuring Elton John. We know that budget doesn’t matter; it’s all about how you deliver story – so we’ve broken each advert down into their five acts.

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How to master five-act structure

How to master five-act structure

Perfecting the structure of a story makes the difference between a good idea and a successful piece of screenwriting. In this one-to-one session, the John Yorke Story team work with a screenwriter as she masters some of the core elements of five-act structure: inciting incidents, moments of hope and despair, and the point of no return.

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  • So glad you enjoyed it! Many thanks for your kind words @TheAngelaClarke. For anyone looking for more info on John'… https://t.co/AFPojeKB2u
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  • Are you making the most of your #incitingincident? Here are script editor Kieran Grimes' 3 steps to perfection:… https://t.co/XipBdNagak
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  • If your message is weak, even a large budget won't help you connect with your team or customers. We understand how… https://t.co/bGXHUvuyDN
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  • John Yorke, former Head of Channel 4 drama, and script editor Caroline Young discuss their best and worst script ed… https://t.co/E6asGeaQAt
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