Do 2018’s favourite Christmas ads follow five-act structure?

Do 2018’s favourite Christmas ads follow five-act structure?

There have been debates about whether a Christmas advert made for just £50 is better than the John Lewis £7m Christmas advert featuring Elton John. We know that budget doesn’t matter; it’s all about how you deliver story – so we’ve broken each advert down into their five acts.

read more
How to master five-act structure

How to master five-act structure

Perfecting the structure of a story makes the difference between a good idea and a successful piece of screenwriting. In this one-to-one session, the John Yorke Story team work with a screenwriter as she masters some of the core elements of five-act structure: inciting incidents, moments of hope and despair, and the point of no return.

read more

@jyintothewoods

  • Have you shot some great material for your #documentary but can't quite shape it into a story that works? In a mont… https://t.co/vGLrnW50uO
    about 2 days ago
  • Have you shot some great material for your #documentary but can't quite shape it into a story that works? In a mont… https://t.co/78dOh9SKYg
    about 2 days ago
  • When devising characters, think how they would look as a cartoon. John Yorke #writetip on @bestsellerxp podcast:… https://t.co/eTLULgMcJN
    about 3 days ago
  • When devising characters, think how they would look as a cartoon. John Yorke #writetip on @bestsellerxp podcast:… https://t.co/V44qHyhtF4
    about 3 days ago
Share This