How five-act structure make ads more effective
Can an ad made for just £50 deliver more effectively than a John Lewis advert featuring Elton John and costing £7m? We break two ads into five acts to find out.
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Read stories from John, our experts and community, and find out more about the world of narrative structure in exclusive interviews with screenwriters, producers, games writers, copywriters, and filmmakers. Start browsing or select a category below.
How to master five-act structure
John Yorke works with a screenwriter as she learns to master the core elements of five-act structure: inciting incidents, moments of hope and despair, and the point of no return.
Five tips to improve the structure of your script
What are the rookie structural issues new screenwriters struggle with? Kieran Grimes explains the top points to master to make your script better.
Chelsea Morgan Hoffman on outlines and mistakes
Chelsea Morgan Hoffman takes questions on 5-act structure, how to perfect a professional outline and how your themes might change throughout the writing process.
Writing tips from John Yorke
John Yorke explores the critical areas of writing theme, characters and intertwining storylines.
Screenwriting tip: step back from the detail, let the bigger picture emerge
Chelsea Morgan Hoffman looks at the process of developing a screenplay and the power of 5 Act Structure.
Perfect the structure of your script
Our screenwriting students ask David Roden about the importance of script structure, the necessity of passion, and Jackie Collins’ secret to success.
