In this podcast John Yorke gives tips on how to use story techniques to write business case studies that resonate with audiences.
Treatments. Agents. ‘The Industry’. These can be daunting words for a budding screenwriter, but things you need to get to grips with to progress. John Yorke Story tutors chat with students about getting their treatments just right, how to introduce themselves to agents, and the benefits of knowing a friend of a friend of a friend.
John Yorke argues in his bestselling book, Into the Woods, that all compelling stories share an underlying structure, no matter their format or genre. So what do the great storytellers of film and TV drama have to teach those who work in factual entertainment, current affairs, and documentaries?
Why should businesses understand how stories work? ‘Into the Woods’ author and Story for Business course director John Yorke explains how great stories keep people engaged with your organisation. And why once you understand how stories affect the human brain, you can transform the way you do business.
Feel like you’ve written the next Citizen Kane, but no one seems to care? In the second of our Q&A sessions, students on John Yorke’s Story for Screenwriting online course ask their tutors for inside information on how to get their work noticed, the pitfalls of writing something that seems that little bit too familiar, and why you should stay on your script editor’s good side.
How many times have you begun a script with dreams of grandeur, only for it to peter out, and end up half written with no direction? In the first of two Q&A sessions, students taking John Yorke’s Storytelling for Screen online course talk to tutor, director and editor David Roden about the importance of script structure, the necessity of passion, and Jackie Collins’ secret to success.