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Articles

Read stories from John, our experts and community, and find out more about the world of narrative structure in exclusive interviews with screenwriters, producers, games writers, copywriters, and filmmakers. Start browsing or select a category below.

Why do video games need narrative to stand out?

Did you know that 80% of games are abandoned by players before they reach the end? Here’s why game creators must prioritise narrative in their games if they want to stand out.

Photograph of the cast of Red Rock

Three steps to the perfect inciting incident

Could your inciting incident be the reason your script is rejected? Kieran Grimes explains the top three ways to ensure your inciting incident is effective and engaging.