US-based marketing and storytelling expert Park Howell on the use of stories in B2B marketing.
Business storytelling strategist Park Howell on to find out how he developed his unique business and what the world of business can learn from Hollywood.
Treatments. Agents. ‘The Industry’. These can be daunting words for a budding screenwriter, but things you need to get to grips with to progress.
What do the great storytellers of film and TV drama have to teach those who work in factual entertainment and documentaries?
John Yorke explains how great stories can keep people engaged with your organisation. Once you understand how stories affect the human brain, you can transform the way you do business.
Our screenwriting students ask their tutors for inside information on how to get their work noticed and the pitfalls of writing something that seems that little bit too familiar.
Our screenwriting students ask David Roden about the importance of script structure, the necessity of passion, and Jackie Collins’ secret to success.
Radica Anikpe has a eureka moment on our screenwriting course: scenes are the key to propelling a story forward and cracking character, and it’s as easy as maths!